Patron: His Majesty King Charles III

South Devon meat now selling to Waitrose and Morrisons at a Premium

Waitrose stores in the South West of England are selling beef on their fresh meat counters from cattle sired by pedigree registered South Devons under their West Country brand. To find out if your cattle may be eligible for this scheme which carries a premium please contact SDHBS or Waitrose’s dedicated beef processor, Dovecote Park on 01977 623331.

Beef retailers and processors are keen to source supplies of native breed beef, and may offer a premium. The Society focuses its marketing on the quality of South Devon beef, and the benefits of the breed to low or zero carbon emissions and natural care of the environment.

South Devon Herdbook Society