Waitrose stores in the South West of England are selling beef on their fresh meat counters from cattle sired by pedigree registered South Devons under their West Country brand. To find out if your cattle may be eligible for this scheme which carries a premium please contact SDHBS or Waitrose’s dedicated beef processor, Dovecote Park on 01977 623331.
Morrisons’ Traditional Beef Breeds include the South Devon breed – quite naturally, since numerically the breed is the third largest beef breed native to the UK. A premium of 10p/kg is payable for eligible cattle. For more information please contact SDHBS, or Woodheads.